It’s easy to think marketing is about a tagline…
Or an email campaign. If we invest more in SEO. Or maybe if we had influencers and a TikTok account. Then we’d crush it, Gary Vaynerchuk style. Truth is exceptional marketing requires:
1.) something worth saying
2.) a set of lethal ways to say it
If your marketing feels weak and predictable, it’s because your message is weak and predictable. Garbage in, garbage out.
The Problem. And the Solution.
We didn’t create Lost Media Group because the world needed another digital marketing consultancy. Because it doesn’t.
What the world needs is for businesses that contribute real value to stop losing to better-funded competition just because they can’t communicate their offer effectively. They say hard work beats talent when talent doesn’t work hard. We say smart beats money when money isn’t smart.